Israeli entrepreneurs make sure every drop of water counts

TEL AVIV – Israelis this week were shocked to hear that starting in January 2010, their monthly water bill will cost 40 percent more.

Being in an extremely arid climate, every school age child in Israel is constantly reminded that water scarcity is a critical national issue. The slogan “Every Drop Counts” is repeated over and over in schools and by the media. Water supplies have gotten so low that now Israelis will not only need to stop watering their gardens and take shorter showers, but will also have to pay more for every drop.

VIDEO: In Israel ‘every drop counts’

But the issue has created a great catalyst for private Israeli companies to develop innovative ways to recycle wastewater, desalinate water and irrigate more efficiently.

The Water Technologies, Renewable Energy and Environmental Control (WATEC) exhibition in Tel Aviv this week showcased companies from all over the world working on water issues.

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